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  • But they could have had a discussion about the ethics of this.Still, LeDrew sees where even seasoned PR pros can falter when it comes to the sniff test for online campaigns, since traditional advertising itself is largely a game of pretend.If I see an ad and there is a guy in a white coat telling me to use a toothpaste, I know that he is an actor and not a dentist, LeDrew says.
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