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  • About one in three shoppers will use a smartphone in the stores to find discounts and coupons, the survey showed.In 2011, Deloitte said less than a third of shoppers used their phones to shop during the holidays.Pam Goodfellow of BIGInsights, a research firm based in Ohio that focuses on retail, economic, media and other industries, said it is up to retailers to create a unique in-store shopping ex
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