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  • Despite declining ratings, the broadcast networks, including CBS, ABC and Fox, command higher ad ratings, based on the cost of reaching 1,000 viewers, or CPM, than their cable counterparts. (News Corp. owns Fox and The Post.) Many think TBS is dreaming by asking for the much higher rates. ???They???re not going to get it,??? maintains one ad buyer. ???They have been posturing and trying to positio
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