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  • He is critical of what he calls ???user-centered innovation,??? the approach taken by Tata and multinationals such as Proctor & Gamble, which operates a simulated hutong???a typically Beijing alleyway???in its Beijing R&D center to observe the diaper-changing and tooth-brushing habits of its customers. ???Radical change doesn???t come from users,??? says Verganti. ???Are there any other models for
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