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An Entity of Type : prov:Entity, within Data Space : webisa.webdatacommons.org associated with source dataset(s)

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  • Research in the marketing area of the Department of Management & Marketing within the School of Business Administration studies how companies and organizations determine their underlying models for earning revenue/funding, which target markets to serve, how they communicate their value propositions to customers and other stakeholders regarding their mission and products/services, and how customers
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