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  • JAMA $100,000 a year in cigarette ad revenues, but that did not stop Lorillard's ad campaign.??? In 1954, Lorillard ran ads in Time, Life and other popular magazines, citing the AMA experiments that proved how superior Kent's Micronite filter was to other cigarette brands' filters.??? In 1954, a war broke out between the AMA and Lorillard.??? JAMA editorials blasted Lorillard for using its name
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