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  • of Westport, Conn., says.Providers are disparate, including Cisco Systems Inc., IBM, Microsoft Corp., Salesforce.com Inc., and Yammer Inc.Closed loop social media programs such as the ones that Citi offers its institutional clients through Marketguide and CitiDirect BE are critical, Christine Barry, research director at Aite Group, says.Banks are increasingly trying to position themselves as adv
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