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  • Make it easy for people and they???ll take advantage of your offer more often.Another great example of this is an experiment that was done based on the number of jam choices available at a stall in a supermarket.Less is More ??? The Supermarket Jam ExperimentA real world example of the psychology of ???less is more??? comes from an experiment conducted in a supermarket in 2000 by S. S. Inyengar an
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