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  • any BRAINtrust, said the bounty of name publicity can cut both ways for Wrangler.???If you subscribe to the old adage that ???any press is good press as long as they spell your name right,??? then this is a good example of free publicity,??? Ouchida said.???But, sometimes free publicity comes at a price, especially if brand recognition or identity is at stake,??? he said. ???Other than the name, i
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