Last year, among the top 10 advertisers in the sector, only two players???No. 2 spender Johnson & Johnson, with major brands including Johnson's Baby Shampoo, Neutrogena and Listerene, and No. 8 Bayer???-slashed their prime-time spend.No. 3 spender L'Or??al, which encompasses consumer lines Maybelline and Garnier as well as luxury names like Lanc??me and Ralph Lauren Fragrances, has also poured mo