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  • $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.Marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.About
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