I???m excited by the opportunities for what this new combined organization will achieve.??? Heinz will technically be buying Kraft; together the two companies boast $28 billion in annual revenue and are responsible for such brands as Oscar Mayer, Ore-Ida, Cheez Whiz, Cracker Barrel, A1, Cool Whip, Jell-O, Planters, Velveeta, and their eponymous product lines.