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  • Moststudies indicate that the market pioneer gains the most advantage.Such pioneers as Amazon.com, Cisco, Coca-Cola, eBay, EastmanKodak, Hallmark, Microsoft, Peapod.com, and Xerox developed sustainedmarket dominance.Marketing Strategies: Growth StageThe growth stage is marked by a rapid climb in sales, as DVD players arecurrentlyexperiencing.
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