'??ctivated flouride with calcium', in the upper right.'Great fresh (lit. dew) taste', in the dark blue area, bottom right.'Strengthens teeth, gives fresh breath', in the lower left.But Colgate's marketing in Greece seems to go with red and white, including white lettering on a red quadrilateral shape (that has a name I cannot recall just now); Crest uses blue and white, as does/did Gleem (patriot