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  • Iger has added value to Disney with two great purchases Marvel and Pixar, as much as the Hollywood types want Disney to be a studio it isn???t it???s a marketing machine NOT a studio, films are designed around marketing toys, merchandise not some great art, maybe that???s why Miramax was a bad fit for Disney you can???t market toys based on Pulp Fiction, Shakespeare in Love, or Dogma.
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