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  • Joey is a writer and keynote speaker, presenting around the world on business strategy, marketing, branding and social media. +Joellyn Sargent Comments Neal Schaffer says October 18, 2012 at 1:29 pm Joey ??? Thank you for exposing something that most B2B companies completely ignore: They are a brand, too, and have a personality by which they are perceived whether they like it or not.
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