After the founders come up with a name, marketing is an afterthought for too long.TENNESSEE LEDGERNashville Edition???Pioneering is a Bitch???Longtime business owners, residents squeezed out of hot neighborhoodsChristy Shuff was robbed on the night she moved some equipment into her soon-to-open new business, Rumours Gallery, on 12South Avenue.1 Million New Residents: Where Will They Live?At least