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  • The website has proven especially popular among women.[12] According to Nielsen, in 2012 the U.S. female audience of Pinterest accessing the website through the computer was 70%.[13] The average Pinterest user spent about 90 minutes per month on the website in 2012.[14] The most popular categories on Pinterest are food & drink, DIY & crafts, women's apparel, home decor, and travel.[15]
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