| http://www.w3.org/ns/prov#value | - Overall, across property types and sizes, respondents cited industry research/reports (57%) and staying current with the competition (30%) as the top reasons why they are using social media, while posting deals (64%) and responding to guest feedback (58%) were the most common responses for how they are using these sites. 30% of respondents monitor mentions of their property once a day with 56% rep
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