| http://www.w3.org/ns/prov#value | - For this group, Virgin America could stress both email and major social platforms such as Facebook and Twitter; it can optimize email by making sure the content meets this group???s needs, and also make that content easily shareable, therefore taking advantage of the The Socially Savvys??? LTV and eLTV. ??? Traditionally Engaged: These customers, while not as high value as The Socially Savvy, dese
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