| http://www.w3.org/ns/prov#value | - Over the last few years we???ve changed the ad descriptions for hundreds of ads and we???ve seen a dramatic improvement in click-through rates, even when the ads were at the bottom of the search results.When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping re
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