| http://www.w3.org/ns/prov#value | - Social proof is also one of Robert Cialdini's six principles of persuasion, (along with reciprocity, commitment/consistency, authority, liking, and scarcity) which maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them.[6] One experiment which exemplifies this claim was conducted by researchers who joined a
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