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Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	So diffusion is a very social process (see Chapter 8).HETEROPHILY AND DIFFUSION. An obvious principle of human communication is that the transfer of ideas occurs most frequently between two individuals who are similar, or homophilous.
http://www.w3.org/ns/prov#wasQuotedFrom	simonandschuster.com