| http://www.w3.org/ns/prov#value | - Consider navigation. ?? Ensure customers that they have arrived at the correct location e.g. match the heading from the e-mail to the one in your landing page. ?? Short and to the point information to keep user interest. ?? Lead the eye, with the use of elements such as images and graphics. ?? If you require personal information provide a link on your privacy policy to reassure customers. 3) Greet
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