| http://www.w3.org/ns/prov#value | - Do you think there???s a bit of a trust issue at play?Do you get the feeling these 32% feel they???ve been misled in the past by a given brand, so much so they???d rather take the word of someone they don???t know?Obviously it would be extremely helpful and insightful to know more about the 32% i.e. which brands in particular do they not trust and what it is about them that makes them rely more on
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