| http://www.w3.org/ns/prov#value | - ou, Winkielman, Krauth-Gruber, & Ric, 2005); and phenomenal experience in which an affective response becomes a source of information or heuristic for brand evaluation (e.g., Schwarz & Clore, 1996).Although it is too early to know whether any or all of these mechanisms explain the power of emotional food advertising, a few studies have directly demonstrated an affective transfer from media or adve
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