| http://www.w3.org/ns/prov#value | - However, socio-demographic factors such as age, gender, whether the respondent has children and whether the respondent lives in urban or rural surroundings have also been found to correlate with the risk response (see, e.g., [6,10,26,27,28]).Beyond individual sources of heterogeneity, segmenting consumers could be useful in risk studies to assess how various types of risk affect heterogeneous cons
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