| http://www.w3.org/ns/prov#value | - Consider what 37 signals pulled off just by including a large image of a ???typical??? customer, along with their testimonial, as the principle component of their landing page:Simply including a large image of the customer next to their quote boosted conversions by 102.5%It wasn???t just because visitors liked the look of the customer, either.In this case, the individual person didn???t seem to ma
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