| http://www.w3.org/ns/prov#value | - ???The issue fundamentally [is]: Within the confines of the platform, will it be able to grow advertising as fast as it needs to???? Morris said. ???And it???ll depend, as it does in all media, on showing how effective the platform is and demonstrating the ROI, especially in a world where more and more options exist for brands to engage with consumers.
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