| http://www.w3.org/ns/prov#value | - Up to now, Japanese women have not generally been chosen as global symbols of beauty.Shiseido's campaign also introduced brand loyalty, which in Japan hasn't been linked to commodity products such as shampoo and detergent, said Kazuo Ikegami, business administration professor at Rissho University in Tokyo.Shiseido has totally changed the shampoo market, Ikegami said.
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