| http://www.w3.org/ns/prov#value | - The contention that these plaintiffs would not have purchased Cheerios but for defendant???s alleged misrepresentation was also contradicted by the testimony that Mr. Myers, Ms. Acevedo and Ms. Theodore still eat or purchase Cheerios today, and for various reasons including the ingredients (Theodore), and the taste (Myers and Acevedo) and convenience.
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