| http://www.w3.org/ns/prov#value | - The increase was mainly due to the increase in the number of theaters and screens from the Company's expansion strategic efforts.Gross Profit and Gross Margin 1Q141Q13Y-o-Y%Gross Profit (US$mm)23.114.856.2%Gross Margin40.8%34.1%--For the first quarter of 2014, gross profit increased to US$23.1 million from US$14.8 million in the first quarter of 2013.
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