| http://www.w3.org/ns/prov#value | - nsforming the ad experience by creating a new context for mobile ads. >> warners albright is the cofounder and ceo of session m and joins us from newton, massachusetts. lars, good morning to you. >> thanks for having me. interesting story. you are at apple and leave because you essentially see a problem in mobile engagement whether it is engagement or retention but somewhere in mobile you saw someth
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