| http://www.w3.org/ns/prov#value | - gouging (charging more than the competition); (2) cutthroat competition (charging less that the competition); (3) price collusion (charging the same as the competition), monopoly (having no competition) (p.31) Shermer conveniently forgets to mention that price collusion is not simple charging the same as your competition, but conspiring with the competition to charge the same price, i.e. price
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