| http://www.w3.org/ns/prov#value | - This is like an ad that temporarily has a 30,000% ROI because it happened to get a sale in its first few clicks- the performance looks better than it really is.The CTR comparison is an average per query, not overall, so it???s much higher and similar to the broad-session-based CTR number.Conversion rate and cost per conversion differences between Richard???s client and mine are striking.
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