| http://www.w3.org/ns/prov#value | - While IBM has an army of assets in play for marketing, the reality is that you need mass personalization at scale to deliver on relevancy and context.Silverpop has 8,000 customers worldwide, including Mazda, Stonyfield Farm and Advanced Micro Devices.Of particular interest to IBM is how Silverpop's technology can identify and understand the needs of individuals based on digital behavior.
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