| http://www.w3.org/ns/prov#value | - The agency also advises restaurants and other companies to use big data to improve user experience. ???Big data is one of the most over-used, least understood terms in our industry,??? says Steve Mooney, managing director of Jack Morton???s Boston office. ???In 2014, the big opportunity for brands is using information to enhance customer experience -- to ???get small??? with big data.???
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