About: http://webisa.webdatacommons.org/13716184

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	The answer is that if you look at only the overall numbers, such as your overall churn in a calendar month, the number will be a blend of the churn rate of older and newer customers, which can lead to erroneous conclusions.
http://www.w3.org/ns/prov#wasQuotedFrom	kissmetrics.com