| http://www.w3.org/ns/prov#value | - As an industry we need to remember that there is a tendency to use terms with which we are all familiar, such as programmatic buying??? and the slue of acronyms like DMP, DSP and SSP. However, if we can move away from ???talking techie??? and become more relatable to the TV people at agencies and their clients, we will make it easier for people outside the sector to understand its benefits.
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