| http://www.w3.org/ns/prov#value | - (1) switching long distance carriers, (2) updating user registration information periodically (to track changing interests) (3) trying out a new service with an already existing membership, (4) signing up for a new credit card, (5) entering a merchant-sponsored sweepstakes, (6) signing up for a trial membership to any merchant-sponsored club, (7) playing online games such as poker, blackjack, and
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