| http://www.w3.org/ns/prov#value | - w applying this will assist marketers in 'thinking digital' during: the ideation processcampaign design and development integration with ATL campaignscustomer experience and product developmentmedia and context planningMobile marketing & legislation: Privacy, competitions and other legal challengesPaul Jacobson, Web and Digital Media Lawyer, Web??Tech??LawMobile marketing has tremendous potential
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