| http://www.w3.org/ns/prov#value | - Peterson told me his site had over 100,000 unique visitors last month, in part due to the fact that he was savvy enough to advertise at the papal Mass at Nationals Stadium in Washington, D.C. He has already aired commercials announcing the site in Phoenix and Lexington, Kentucky, but thinks most of the traffic is a result of the wide dispersion of person-to-person e-mails.
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