| http://www.w3.org/ns/prov#value | - To avoid exchange rate fluctuation risks, all firms preferred to raise invoices in Indian rupees and avoided forward exchange contracts.Dr K.N.S. Kang, Director, PCTE said, ???Marketing is the most important activity of the present day business and lack of formal market planning is definitely going to be a major factor in elimination of these firms in the wake of globalisation and WTO regime.
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