| http://www.w3.org/ns/prov#value | - The effort features the brand's current, eclectic tag line, Believing in Your Smellf as it aims to show how Old Spice can help guys overcome adversity and win on and off the football field.The campaign will be anchored by a series of TV spots ??? three 30-second and four 15-second ??? as well as print, Internet and social media including Twitter, Facebook and YouTube.
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