| http://www.w3.org/ns/prov#value | - When promotion falls on either extreme of the spectrum, it is pretty clear whether it is DTC or DTP. All parties can see that Claritin TV commercials are DTC and that a pamphlet enclosed with a patient's prescription is DTP. In the middle, however, there is a lot of gray area that has become a source of confusion and misunderstanding between companies and agencies.
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