| http://www.w3.org/ns/prov#value | - It is called ???going viral.??? For the Luddites among us??? going viral means that word-of-mouth and the media, especially the internet ??? which in this case are simply responding to an initial word-of-mouth phenomena ??? conspire in a dance of co-dependent cause and effect to explode a book beyond the bestseller lists into a feeding frenzy of attention, demand, praise and bookstore waiting list
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