| http://www.w3.org/ns/prov#value | - Other companies, such as shoe-and-apparel rivals Nike and adidas, have also taken the plunge in the interest of product diversification and media exposure. (Rumor has it Nike could not wait for televised track and field coverage to kick in during the climactic days of Olympic competitions, and thus decided to attach its trademark Swoosh to swimwear, where it would be seen earlier in the schedule.)
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