| http://www.w3.org/ns/prov#value | - It wasn't until similar functionality was included in Firefox and Safari, often by default, that the tables really turned.Once anti pop-up technology came baked into the browser, the advertising industry effectively lost one of its most powerful tools.These firms had a strong incentive to find a way around this blocking, and so, over the past few years, new, sneakier forms of advertising, some eve
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