| http://www.w3.org/ns/prov#value | - It would seem that the campaign was inspired by the mixed success of the USA #McDStories Twitter-based one. (Wasn???t that the one where the ???pink slime??? kerfuffle first arose?)Anyhow, when searching to find the name of the American one, I came across this Marketing Magazine (Canada) article that you (and Joe and Steve and Neal and any other readers) might find of interest:McDonald???s U.S. be
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