| http://www.w3.org/ns/prov#value | - Step 3 involves selecting advertisements or other content to be delivered to an STB based on the analysis of Step 2 and delivering that content to an STB. This third step includes a transformation of STB profile data to a commercial profile for that STB. A commercial profile can list types of products, commercial attributes, and the like that are likely to be successful in commercials targeted to
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